Ralph Lauren: In His Own Fashion

By Alan Flusser

Flusser says in his introduction, “Although one of my primary missions is to establish an artistic knighting of Mr. Lauren, of equal importance is to illuminate his many courageous marketing and business decisions along with their life lessons for future generations to be inspired by. Watching Ralph become who he is has long been a source of inspiration and wonder for those of us who share his Aristotelian vision, ‘not with things as they are, but with things as they might be and ought to be.’”

Published as part of the Ralph Lauren’s 50th anniversary, Alan Flusser’s book looks at the life of the iconic American designer’s impact both on fashion and on broader American culture.

This high-level-yet-intimate reflection on the life and work of Ralph Lauren shows how a preppy young boy from the Bronx created one of the most recognizable brands in American fashion.